by Marketing | Nov 29, 2017 | Branding, Customer Experience Management, Social Media
Customers want every time they interact with you, your company, and your brand to be a gratifying experience. Companies need to understand that these interactions range from the smallest like seeing your logo next to a charity to the biggest like borrowing money to...
by Marketing | Nov 22, 2017 | Branding, Customer Experience Management, Marketing Effectiveness
The biggest generation is coming into a time where their financial needs are a bigger and more important part of their lives. Understanding how this generation feels about and uses a financial institution will be very important in acquiring more customers like them. ...
by Marketing | Nov 15, 2017 | Branding, Employee Experience, Marketing Effectiveness
The phrase “social media” doesn’t outwardly appear open to misinterpretation: The primary reason users use it is to socialize, even if it’s passively. But as social media continues to evolve, others might say social networks like Facebook, Twitter, Snapchat and...
by Marketing | Nov 1, 2017 | Branding, Social Media
According to trendhunter.com, there is always something trending. Whether it be pop culture, new technology, personal life or business, everything changes. It always has and it always will. Being a market research firm, our customers expect us to keep up with what’s...
by Marketing | Oct 26, 2017 | Branding, Marketing Effectiveness
When marketing and selling to a business, the vendor considers several factors. Does the product or service have the features the potential customer needs? Is the product and service priced competitively? Will it be easy for the potential customers to get the...
by Joni Williams | Aug 29, 2017 | Branding, Marketing Effectiveness, Research Methodology
An advertising campaign is an expensive investment for any company. Integrating market research into the process can help shape and clearly define concepts in the planning and development stage, minimizing risk and expanding potential for success. In addition, market...
