The MSR Group
Dedicated to uncovering valuable insights that address your business goals, your experienced MSR team takes a personalized approach to tailor the right research solution to your individual company needs.
APECS®
Measure and improve customer experience.
Customer loyalty and advocacy is built on a positive customer experience, and APECS® is the tool that lets you measure, respond, and improve in real time. A combination of ongoing customer satisfaction surveys, an easy-to-read dashboard interface, and specific action recommendations make APECS® a powerful lever to increase ROI from existing customers.
Research tailored to your situation.
With a toolbox full of both qualitative and quantitative methodologies, your expert MSR team can work with you to build the research approach that’s right for your needs, and deliver analytical support and strategic recommendations that have a positive impact on your business.
Big enough to deliver professional capabilities. Small enough to know you personally.
Your MSR team members are experts dedicated to your individual business. They take a personal interest in delivering service that provides data along with solutions that make a difference in your project. We judge our success by yours. You’ll get to know your team – and they’ll get to know you.
Want to make your voice heard? Participate in our research.
The MSR Group regularly conducts research for companies across the country, and we’re always looking for people like you to be part of the process.
Recent Posts and Industry News
Customer Concerns About Bank Stability
Caution Emerging in Wake of Silicon Valley Bank Collapse The MSR Group recently conducted a national research study on banking customers' fears in the wake of Silicon Valley Bank's collapse. Caution is emerging within the banking sector in the wake of the collapse of...
Regression Analysis in Market Research
What is Regression Analysis & How Is It Used? Regression analysis helps organizations make sense of priority areas and what factors have the most impact and influence on their customer relationships. It allows researchers and brands to read between the lines of...
How to Encourage Customers to Provide More Feedback
When was the last time you filled out an online questionnaire for a business? For many consumers, the answer is “never.” Long surveys, essay-length answers, and difficult-to-find contact forms can make it almost impossible for your clients to give you the feedback you...
Don't miss an update from the MSR Group.