The MSR Group | Insights Revealed
We’re a market research firm dedicated to providing valuable insights for our clients. Backed by an experienced team that genuinely cares about helping our clients achieve their goals, we take a personalized approach to best research methods to deliver results.
APECS®
Measure & Improve Customer Experience
APECS® is the complete package for companies looking to measure and improve customer satisfaction. With our combination of ongoing customer satisfaction surveys, a simple-to-use reporting dashboard, and action planning tools, we’re a partner dedicated to helping you improve customer satisfaction.
Ad Hoc Research
We work with you as a partner to identify the research methods that will provide the information you need and benefit you the most. With an experienced team dedicated to delivering quality insights, we take a custom approach to every single client, making us the market research company so many trust.
Our People Are Our Difference
When it comes to market research, many simply offer a technology product or take a one-size-fits-all approach. That’s not the MSR Group. With us, you get a caring, responsive team on your side. We judge our success by yours and rely on our people to offer more than just a product. We deliver a service and consider our clients to be partners. We do more than collect data. We provide solutions.
Be Part of the Research
Interested in participating in a future research study? Our research often includes talking in-depth about the products and services consumers use or new products in development.
Recent Posts and Industry News
The Psychological Power of Customer Engagement
Through some type of organic evolution of responsibilities across eleven years of marriage, my wife and I have arrived at a division of labor that tends towards me handling the matters that require interaction with people - making the phone calls, carrying on email...
Customer Research: Getting Social with Gen X
If your company is like most, someone in the marketing department (or your ad agency) is telling you that having a strong presence on social media is a must. It's the future. Everyone is doing it. We need a social media budget. Before you make a significant ad spend,...
What’s the Difference Between Customer Experience & Customer Satisfaction?
When speaking to business owners, it's noticeable that the terms "customer experience" and "customer satisfaction" are sometimes used interchangeably. While you may think that they're the same, customer satisfaction and customer experience are quite different. But...
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