MSR Group | A Personalized Approach to Market Research
We’re a market research firm dedicated to providing valuable insights for our clients. Backed by an experienced team that genuinely cares about helping our clients achieve their goals, we work with you to find the best research methods to deliver results.
APECS®
Measure & Improve Customer Experience
APECS is the complete package for companies looking to measure and improve customer satisfaction. With our combination of ongoing customer satisfaction surveys, a simple-to-use reporting dashboard, and action planning tools, we’re a partner dedicated to helping you improve customer satisfaction.
Ad Hoc Research
We don’t do research for the sake of it. We work with you as a partner to identify the research methods that will provide the information you need and that will benefit you the most. With an experienced team dedicated to delivering quality insights, we take a custom approach to every single client making us the market research company so many trust.
Our People Are Our Difference
When it comes to market research, many simply offer a technology product or take a one-size-fits-all approach. That’s not MSR Group. With us, you get a caring, responsive team on your side. We judge our success by yours and rely on our people to offer more than just a product. We deliver a service and consider our clients to be partners. We do more than collect data. We provide solutions.
“I am always pleased to work with The MSR Group because I know they are capable of setting up, conducting and delivering results, each time, every time, despite the inevitable eleventh hour obstacles.”
“What we do in terms of service delivery we believe differentiates us from the competition. The MSR Group helps us to quantify that. I consider that relationship very valuable.”
“With the MSR Group it really did feel like we were their most important client and the level of response – the level of engagement – that we experienced was fantastic.”
Be Part of the Research
Interested in participating in a future research study? Our research often includes talking in-depth about the products and services consumers use or new products in development.
Recent Posts and Industry News
Banks and the Future of Video Tellers
At the recent Future Branches conference in Austin, TX, video tellers were top of mind for many bank executives attending. Discussions surrounded topics like what type of video tellers and the benefits of switching to video tellers.
In our National Benchmarking Study, we surveyed bank customers on their satisfaction with video tellers. 57% of retail…
Customer Satisfaction Might Be the Only True Competitive Advantage Left in Banking
How important is customer satisfaction for banks? Extremely. With so little else to compete on, delivering a great customer experience is the best way to make your bank stand out. In this article, we discuss why banks should care about the customer experience and how...
The Crystal Ball to Customer Insights (if there is such a thing): Key Driver Analysis
If we could read the minds of our customers, life would be filled with easy days at the office and worry-free weekends. Alas, I’m unaware of any one person or company possessing such a superpower, leaving entire industries clouded in an environment of somewhat or untested assumptions concerning their customers. Often times, when decisions spur…
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