The MSR Group
Dedicated to uncovering valuable insights that address your business goals, your experienced MSR team takes a personalized approach to tailor the right research solution to your individual company needs.
APECS®
Measure and improve customer experience.
Customer loyalty and advocacy is built on a positive customer experience, and APECS® is the tool that lets you measure, respond, and improve in real time. A combination of ongoing customer satisfaction surveys, an easy-to-read dashboard interface, and specific action recommendations make APECS® a powerful lever to increase ROI from existing customers.
Research tailored to your situation.
With a toolbox full of both qualitative and quantitative methodologies, your expert MSR team can work with you to build the research approach that’s right for your needs, and deliver analytical support and strategic recommendations that have a positive impact on your business.
Big enough to deliver professional capabilities. Small enough to know you personally.
Your MSR team members are experts dedicated to your individual business. They take a personal interest in delivering service that provides data along with solutions that make a difference in your project. We judge our success by yours. You’ll get to know your team – and they’ll get to know you.
Want to make your voice heard? Participate in our research.
The MSR Group regularly conducts research for companies across the country, and we’re always looking for people like you to be part of the process.
Recent Posts and Industry News
The Psychological Power of Customer Engagement
Through some type of organic evolution of responsibilities across eleven years of marriage, my wife and I have arrived at a division of labor that tends towards me handling the matters that require interaction with people - making the phone calls, carrying on email...
Customer Research: Getting Social with Gen X
If your company is like most, someone in the marketing department (or your ad agency) is telling you that having a strong presence on social media is a must. It's the future. Everyone is doing it. We need a social media budget. Before you make a significant ad spend,...
What’s the Difference Between Customer Experience & Customer Satisfaction?
When speaking to business owners, it's noticeable that the terms "customer experience" and "customer satisfaction" are sometimes used interchangeably. While you may think that they're the same, customer satisfaction and customer experience are quite different. But...
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