Our Approach to Quantitative Research
Quantitative research gives you hard numbers and statistics. When your goal is to count how many or how much or when you want to establish facts, then quantitative research is most appropriate. Quantitative research is used when you clearly know what data you want to find. Learn more about our approach below.
A Collaborative Conversation
Research Design
Data Collection & Analysis
Our Quantitative Research Methods
Data collection is fundamental to market research, but that doesn’t mean it’s always done right or in the way that provides the best insights for your business. Some market research companies specialize in one type of data collection, and that’s what they always recommend. We do things differently.
At the MSR Group, we specialize in a wide range of survey types, allowing us to deliver a custom approach that perfectly meets your needs. Survey methods we specialize in include:
Telephone surveys
Mobile surveys
Mail surveys
Online surveys
Mixed-mode surveys
With our extensive experience conducting these various survey types, we are able to identify the best option or options for you based on your goals and budget.
Quantitative vs. Qualitative Research
Both research methods are highly effective, but these methods need to be used in the right circumstances to deliver best results. Below, we break down the differences between quantitative and qualitative research.
| Research Style | Qualitative | Quantitative |
|---|---|---|
| Research Methods | Focus groups and online communities | Surveys |
| Data Collected | Subjective, Verbal | Objective, Statistical |
| Research Intent | Understand people’s thoughts, reactions, and emotions on a topic | Gather high level measurable data |
| Examples | Conducting a focus group to understand people’s reactions to an advertising campaign | Surveying public to understand the likelihood of a bill passing |
We take pride in making sure you’re conducting the right type of research to gain the data and insights you need. There have been countless occasions when clients have contacted us thinking they need one method, and after learning their goals, we helped steer them to the type of research that would benefit them most.
Let's Get Started
Get in touch with the experts at the MSR Group today to get started toward collecting the valuable insights your organization needs. We’ll work with you to identify the best research methods to achieve your goals and handle the process start to finish.