Brand Research | The MSR Group

Brand Research

The MSR Group’s brand research services are designed to help you put your organization in the best position to succeed. With research services including advertising effectiveness and creative testing, brand awareness measurement, market share and share of wallet analysis, and competitor tracking, we’re your trusted partner to boost your marketing efforts.

Advertising Effectiveness & Creative Testing

Before you buy media placements for an advertising campaign, our advertising effectiveness and creative testing services make sure that the ads will achieve your desired goal and that your money is well-spent. Through focus groups, we measure and track how well your audience understands the ads, their emotional reaction to them, and how well they recall the advertisements they’ve seen.

Brand Awareness & Recognition

Knowing how consumers feel about your brand and their perception of your brand compared to your competitors is essential to your marketing efforts. We measure aided and unaided awareness, as well as the characteristics that consumers associate with you and your competition.

Market Share & Share of Wallet

Your greatest source of increased business is likely right in front of you: your current customer base.

Know where your customers are spending their money. Identify where you stand in relation to your competitors and see your potential for capturing additional business from your existing customer base.

Competitive Intelligence

Keeping tabs on the competition is smart business—it helps you differentiate yourself and hone in on your competitive advantages. Understanding how consumers feel about your competition helps you make informed decisions to move your organization forward.

By exploring perceptions around products, services and specific customer touchpoints, you’ll better understand the marketplace and your company’s place in it. That insight helps you forecast customer needs and position your organization to meet them.

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We can provide you with data that’s robust, cost-effective and key to helping you stay ahead. Learn more about how the MSR Group can move your business forward through brand and competitive research services.

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