About Us - The MSR Group

The MSR Group

The MSR Group is a market research company that helps organizations like yours uncover insights about customers, your own business, and the broader marketplace. You’ll get statistically relevant data, deep analysis and solid recommendations based on the discoveries.

It’s insights, put into action.

Our Approach

When you work with The MSR Group, you get a partner who aligns with your goals. Together we’ll develop the right research methods to help you achieve success while staying within your budget. You’ll get meaningful data, informed analysis and practical action recommendations.

Learn More About Our Approach

Our Services

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Your Team

With decades of experience in developing, conducting and analyzing research, your MSR team are experts in the field. They take a personal interest in collaborating with you to deliver the results you need to move your business forward. You’ll get to know your team – and they’ll get to know you.

Custom Research

We offer a wide range of qualitative and quantitative research methods to help you collect data and uncover valuable insights. Once again, our team is what makes us such a valuable partner as your market research firm. From start to finish, we work with you to make sure we’re conducting the best research possible to provide you with information you can take action on.

Employee Experience

Brand Research

Product Development

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APECS Screenshot


This is our voice of the customer program. APECS® is the comprehensive solution for businesses looking to measure and improve customer satisfaction. What separates us from other options is our team and personalized approach.

We collect reliable data and display it in a user-friendly dashboard, but the hands-on approach our team takes to alerting you of critical situations, reviewing the data for important trends, and working with you to create action plans is where we separate ourselves from other programs.

Let's get started.

Get in touch with our team today! We’re here to talk with you about your goals and answer any questions you have.
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