About Us | The MSR Group

About The MSR Group

We’re a market research company based in Omaha, NE, that helps organizations across the country gather the insights they need to move forward. Our focus and goals go beyond simply collecting data, though. The MSR Group is focused on results and working with you to not only collect data and valuable insights, but to also help you take action.

Our Approach

We evaluate our success on yours, and our approach to market research reflects that. We start by understanding your organization’s goals, collaborate to find the best research methods to both achieve your goals and stay within budget, and then analyze the results to help you come away with actionable information.
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Our Services

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Our Team

We truly feel that our team is what makes our market research services so valuable and effective for our clients. We focus on delivering actionable insights and helping our clients improve. It’s our team that makes this possible. With the MSR Group, you aren’t going to be handed over data that you have to figure out for yourself. Whether through APECS® or our custom research services, our team is with you every step of the way to help you achieve your business goals.

Custom Research

We offer a wide range of qualitative and quantitative research methods to help you collect data and uncover valuable insights. Once again, our team is what makes us such a valuable partner as your market research firm. From start to finish, we work with you to make sure we’re conducting the best research possible to provide you with information you can take action on.

Employee Experience

Brand Research

Product Development

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APECS Screenshot


This is our voice of the customer program. APECS® is the comprehensive solution for businesses looking to measure and improve customer satisfaction. What separates us from other options is our team and personalized approach.

We collect reliable data and display it in a user-friendly dashboard, but the hands-on approach our team takes to alerting you of critical situations, reviewing the data for important trends, and working with you to create action plans is where we separate ourselves from other programs.

Let's Get Started

Get in touch with our team today! We’re here to talk with you about your goals and answer any questions you have.
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