Focus Group Facility - The MSR Group

World-class focus group facility in Omaha, NE.

Looking to conduct research in the Midwest? The MSR Group is the perfect partner, and Omaha is the perfect market. We offer state-of-the-art facilities and have a large, quality database that we recruit participants from. For conducting research in Omaha, the MSR Group is the trusted choice.

Our Facility

Our Omaha market research facility is the perfect location for conducting focus groups. You’ll find both a large group room to accommodate traditional and mega-group formats, and a smaller room with a more intimate setting for triads, diads, or one-on-one interviews. Both rooms offer ceiling to floor, wall-to-wall two-way mirrors, dual recording and simultaneous TV monitors in both respondent and viewing rooms.

All recruiting is done in-house and our hostesses oversee your entire visit. Half-inch video or DVD recording is available. FocusVision service is available, as is Perception Analyzer®.

Facility Specs

Large Focus Group Room 26′ x 16′
One-on-One/Triad Room 14′ x 10′
Observation Room seats up to 10

Facility Services

Large Focus Group Room

  • Specially soundproofed walls with whiteboard and ledge for showcasing storyboards, etc.
  • Modular table/room design
  • LCD projector
  • Plasma television
  • DVD and audio recording available
  • Teleprompter for easy moderator-client communication
  • FocusVision and Active Group video streaming available
  • One-on-One Interviewing Room
  • Video/television
  • Recessed audio recording
  • DVD and audio recording available

Client Viewing Room

  • Full length two-way mirror
  • Comfortable seating
  • Plasma television
  • Free wireless Internet

Client Lounge

  • Computer with Internet access
  • Plasma television for personal use or viewing
  • Refreshment bar with snacks and beverages
  • Comfortable seating
  • Free wireless Internet

Nearby Hotels

Omaha Marriott

10220 Regency Court
Omaha, NE 68114
(800) 228-9290
(402) 399-9000

Regency Lodge

909 S. 107th Ave.
Omaha, NE 68114
(402) 397-8000


Our in-house professional staff recruits on a nationwide basis. Our current database comprises over 35,000 names. All participants are prescreened prior to the group.We specialize in:

  • Consumers
  • Business Executives
  • Medical Professionals
  • Seniors

Omaha Market Characteristics

“Isn’t it just a bunch of cornfields?”

Yes, we do grow crops in Nebraska. And if you’re interested in gaining an agricultural perspective on whatever project you’re working on, we can find you the respondents you need.

But if you’ve never been to Omaha, you have some surprises in store. The Omaha metro is thriving, with over 76,000 businesses and a population of just under one million. It’s also home to the headquarters of four Fortune 500 companies, two major research medical centers, a world-class performing arts center, and one of the top zoos in America. The NCAA College World Series, US Olympic Swim Trials, US Figure Skating Championships, US Senior Open are also hosted here. And perhaps Omaha’s biggest secret is its flourishing tech startup community.

Fast Facts:

  • Unemployment is about half the national rate, and the cost of living is 11.5 percent lower than the U.S. norm.
  • Omaha is a well-educated community. More than 88 percent of adults ages 25 and older are high school graduates. Greater Omaha also outperforms the national average for college graduates, with 34.7 percent of adults achieving a bachelor’s degree or higher.
  • Racial minorities constitute 15.2 percent of Greater Omaha’s population, including Hispanic populace of 9.8 percent.
  • Greater Omaha’s reputation as a vibrant, growing community has attracted a considerable population of young adults, resulting in more than 40 percent of the population being under 25 years of age. In fact, the median age is 35.2 years compared to the U.S. median of 37.5 years.
  • The quality of available workers in Greater Omaha remains consistently high. Nebraska workers, in general, are known for their exceptional work ethic and productivity. One commonly used measure of productivity is the value of production per dollar of production worker wages. Data from the Survey of Manufacturers from the U.S. Census Bureau shows that Nebraska’s workers produce $20.13 for every dollar of production worker wages. This is 14.9 percent higher than the national average of $17.53.

Get in touch to learn more.

Contact us to learn more about the MSR Group, our Omaha focus group facility, or the Omaha market. We’re the partner you can rely on to accomplish your Midwest research needs.
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