by Marketing | Jul 16, 2019 | Research Methodology
Releasing a new product or service can be a daunting task. Your business wants to get everything right so that you don’t waste time or money on a project but waiting until after you’ve launched something to hear how customers feel about it can be detrimental. That’s...
by Marketing | Jul 8, 2019 | Research Methodology
With a new company idea popping up every second and entrepreneurs everywhere you look, how can your business stand out? Market research will give you the upper hand, even if you’re already positive that you have a perfect product: it’s an essential step for success in...
by Joni Williams | May 30, 2018 | Marketing Effectiveness, Research Methodology
As a market research firm, companies frequently come to us and say “We need a survey” or “We need a focus group” regarding customer data collection. In many cases, the companies that think they need surveys may actually need focus groups—and vice versa. That’s why our...
by Justin Phipps | Mar 7, 2018 | Marketing Effectiveness, Research Methodology
When recruiting for focus groups and in-depth interviews, the process starts with a survey of qualifying questions known as a screener. As the member of our team responsible for recruiting qualitative projects, I’ve seen my share of screeners ranging from very...
by Marketing | Dec 13, 2017 | Customer Experience Management, Research Methodology, Utilities
Not long ago, the utility industry was doing a poor job relating to its customers as just that, customers. Reduced to impersonal references such as a “load,” “meter” or “ratepayer,” customers felt little positive connection to the utilities they paid handsomely to...
by Marketing | Sep 20, 2017 | Customer Experience Management, Research Methodology
Report on customer experience in banking provides insight into strategies, investment, effectiveness, challenges and measurement of CX. Interesting survey results from Financial Brand’s survey…. While banks are saying Customer Experience is a top strategic initiative,...
