by Joni Williams | May 30, 2018 | Marketing Effectiveness, Research Methodology
As a market research firm, companies frequently come to us and say “We need a survey” or “We need a focus group” regarding customer data collection. In many cases, the companies that think they need surveys may actually need focus groups—and vice versa. That’s why our...
by Joni Williams | Aug 29, 2017 | Branding, Marketing Effectiveness, Research Methodology
An advertising campaign is an expensive investment for any company. Integrating market research into the process can help shape and clearly define concepts in the planning and development stage, minimizing risk and expanding potential for success. In addition, market...
by Joni Williams | Aug 9, 2017 | Customer Experience Management, Research Methodology
With so many choices for consumers in every industry, what drives customer loyalty? How can companies build a strong long-term relationship when a seemingly better product or service may be just around the corner? Tracking and analyzing transactional data, and...
