With so many choices for consumers in every industry, what drives customer loyalty? How can companies build a strong long-term relationship when a seemingly better product or service may be just around the corner? Tracking and analyzing transactional data, and follow-up input from customers, helps businesses to target service offerings and keep on top of satisfaction in real-time. Accessing and evaluation of customer data should drive management of every facet of your business – service, operations, and marketing in today’s business world. It’s important for companies to fully understand what value they provide to customers, beyond the tangible product or a series of transactions.
The following blog dives into the nature of our experience economy, and how customer data can help companies build long-term relationships and customer loyalty. Read the full article at: www.mediapost.com.