Your Business Needs Market Research: Here Are 6 Reasons Why
With a new company idea popping up every second and entrepreneurs everywhere you look, how can your business stand out? Market research will give you the upper hand, even if you’re already positive that you have a perfect product: it’s an essential step for success in...
What’s the Return on Investment of Customer Service?
Customer service is an integral part of almost every company. Unless you have a monopoly on your product or service, part of what makes customers return is their experience with front-facing teams. Technical issues, sales pitches, and product returns are all...
Analysis Paralysis: What Is It & How Can You Beat It?
Making decisions for your business can be a tough task, but it’s something that we all must do. Unfortunately, too often, we get stuck by a bout of analysis paralysis, leaving us to ponder a decision while the possible solution passes by and we’re left back at the...
The Importance of Measuring Employee Experience
We’ve all heard the saying “the customer is always right” at some point in our lives. For many businesses, it has become a mantra for being the company that always offers a great customer experience. But what this saying forgets is that while you’re focusing on...
Customers LOVE an Engaging Employee Experience
Carry out these five strategies in your own organization to use market research to facilitate effective decision making.
Stop Getting Dumped!
Carry out these five strategies in your own organization to use market research to facilitate effective decision making.
Determining the Best Methodology for Customer Research
As a market research firm, companies frequently come to us and say “We need a survey” or “We need a focus group” regarding customer data collection. In many cases, the companies that think they need surveys may actually need focus groups—and vice versa.
That’s why our approach to market research is all about understanding your…
Catch them Doing Something Right: The Value of Recognition in the Workplace
Employee recognition knows no calendar — it’s an important part of company culture all year long and probably always will be.
Banks and the Future of Video Tellers
At the recent Future Branches conference in Austin, TX, video tellers were top of mind for many bank executives attending. Discussions surrounded topics like what type of video tellers and the benefits of switching to video tellers.
In our National Benchmarking Study, we surveyed bank customers on their satisfaction with video tellers. 57% of retail…
Customer Satisfaction Might Be the Only True Competitive Advantage Left in Banking
How important is customer satisfaction for banks? Extremely. With so little else to compete on, delivering a great customer experience is the best way to make your bank stand out. In this article, we discuss why banks should care about the customer experience and how...
The Crystal Ball to Customer Insights (if there is such a thing): Key Driver Analysis
If we could read the minds of our customers, life would be filled with easy days at the office and worry-free weekends. Alas, I’m unaware of any one person or company possessing such a superpower, leaving entire industries clouded in an environment of somewhat or untested assumptions concerning their customers. Often times, when decisions spur…
Customers Expect Banking Experience to Be Seamless
In this article, we are going to share actionable tips on taking multichannel marketing one step further to make it omnichannel, in order to provide a 360-degree brand experience for your customers. You need to start by laying out your own definition of omnichannel marketing, and then look at the be
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