How to Choose the Best Customer Experience Survey Company for Optimal Insights and Growth
Are you looking to elevate your business's customer experience to new heights? In today's competitive market, understanding your customers' needs and expectations is crucial for success. That's where customer experience surveys come in. These surveys provide...
Customer Concerns About Bank Stability
Caution Emerging in Wake of Silicon Valley Bank Collapse The MSR Group recently conducted a national research study on banking customers' fears in the wake of Silicon Valley Bank's collapse. Caution is emerging within the banking sector in the wake of the collapse of...
Regression Analysis in Market Research
What is Regression Analysis & How Is It Used? Regression analysis helps organizations make sense of priority areas and what factors have the most impact and influence on their customer relationships. It allows researchers and brands to read between the lines of...
How to Encourage Customers to Provide More Feedback
When was the last time you filled out an online questionnaire for a business? For many consumers, the answer is “never.” Long surveys, essay-length answers, and difficult-to-find contact forms can make it almost impossible for your clients to give you the feedback you...
Community Banks And Credit Unions: Time To Make It Personal
Personalizing your customer’s experience is especially key in the banking industry.
Why Companies Should Invest in Customer Satisfaction Research
No matter what industry you’re in, maintaining a positive relationship with your customers is crucial for cultivating a sustainable business. In fact, there’s often a correlation between satisfied customers and better profits. Without a doubt, customer satisfaction is the key to the overall success of your business.
So how can you improve your customer satisfaction?…
The Psychological Power of Customer Engagement
Through some type of organic evolution of responsibilities across eleven years of marriage, my wife and I have arrived at a division of labor that tends towards me handling the matters that require interaction with people - making the phone calls, carrying on email...
Customer Research: Getting Social with Gen X
If your company is like most, someone in the marketing department (or your ad agency) is telling you that having a strong presence on social media is a must. It's the future. Everyone is doing it. We need a social media budget. Before you make a significant ad spend,...
What’s the Difference Between Customer Experience & Customer Satisfaction?
When speaking to business owners, it's noticeable that the terms "customer experience" and "customer satisfaction" are sometimes used interchangeably. While you may think that they're the same, customer satisfaction and customer experience are quite different. But...
How Does Keeping Up with Technology Improve Customer Satisfaction?
Making sure that your customers are receiving the level of care that they hope for is difficult without the right technology. As the world is becoming more interconnected, your business needs to make the necessary steps to ensure you have the right technologies in...
Encouraging Customer Retention Through Effective Marketing
Finding customers and keeping them may be tough, but it shouldn’t feel like an impossible feat. If you take the time to ask for their help, listen to their feedback, and be willing to implement changes they suggest, succeeding in customer retention will be at least a...
4 Reasons to Invest in Using Focus Groups
Releasing a new product or service can be a daunting task. Your business wants to get everything right so that you don’t waste time or money on a project but waiting until after you’ve launched something to hear how customers feel about it can be detrimental. That’s...
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