by The MSR Group | Jul 16, 2017 | Branding
Your corporate brand encompasses everything your company says and does–what customers and prospects think and feel about your company, how you make decisions, your messaging strategies, the way people are treated. Unfortunately, many companies don’t take time to...
by julian | Jul 14, 2017 | Financial Services
Consumers have an increasing number of banking options as channels continue to be added and enhanced. Research shows that not only are customers taking advantage of this added flexibility, but they’re also continuing to visit branches at a frequency that might...
by Marketing | Jul 13, 2017 | Customer Experience Management
Financial marketers can make a stronger strategic contribution to their firms by measuring customer engagement. Here’s how. Consumer research can be such a valuable tool when there is a need to understand customers’ likes and dislikes about your products...
by Marketing | Jul 12, 2017 | Customer Experience Management
Why care about customer feedback? First of all, customer service can be a differentiator. Provide superior service and stand out in a positive way, or the other way around—poor customer experiences drive customers away. Customer feedback is a measuring stick that...
by Joel Vaslow | Jul 10, 2017 | Customer Experience Management
At The MSR Group we’re frequently asked what differentiates companies with high customer experience scores from those who score poorly. We recently took this discussion to a deeper level when working with a client who was struggling to improve their overall customer...
