How Banks and Credit Unions Should Calculate Customer Engagement - The MSR Group

Financial marketers can make a stronger strategic contribution to their firms by measuring customer engagement. Here’s how.

Consumer  research can be such a valuable tool when there is a need to understand customers’ likes and dislikes about your products and services.  Deeper understanding of the customers’ preferences and improving your services to match those preferences, should lead to stronger relationships with your customers and increased revenue.  Read the full article at: