by Joni Williams | Aug 29, 2017 | Branding, Marketing Effectiveness, Research Methodology
An advertising campaign is an expensive investment for any company. Integrating market research into the process can help shape and clearly define concepts in the planning and development stage, minimizing risk and expanding potential for success. In addition, market...
by The MSR Group | Apr 8, 2014 | Branding, Marketing Effectiveness
It’s simple: your employees and executives are not your customers. That’s never more important to remember than when you’re ready to go to market with a new product, package or pricing strategy. At The MSR Group, we work with clients to increase...
by The MSR Group | Feb 3, 2014 | Financial Services, Marketing Effectiveness
The Consumer Financial Protection Bureau (CFPB) completed a study examining the information available to consumers when they’re making financial decisions, along with the dollars being spent on both marketing promotions and education. Financial...
