by Richard Nehrboss | Feb 3, 2014 | Financial Services, Marketing Effectiveness
The Consumer Financial Protection Bureau (CFPB) completed a study examining the information available to consumers when they’re making financial decisions, along with the dollars being spent on both marketing promotions and education. Financial...
by Richard Nehrboss | Jan 31, 2014 | Branding, Customer Experience Management
Top brands understand it’s not rewards programs and incentives that drive customer loyalty, it’s customer service. The true test comes when customers have problems–the way a company handles these situations can create a higher level of loyalty or...
by Richard Nehrboss | Jan 21, 2014 | Customer Experience Management, Financial Services
Companies who overemphasize revenue generation in their contact centers may find their strategies in conflict with customer satisfaction goals. According to The MSR Group 2013 Customer Contact Center Study, the industry as a whole is doing worst at what used to be its...
by Richard Nehrboss | Aug 21, 2013 | News Releases
Omaha, Nebraska, August 21, 2013 – The MSR Group, a full-service market research company specializing in customer satisfaction measurement, announced today that it has been named to Inc. magazine’s annual Inc. 5000 ranking of America’s fastest-growing companies. This...
by Richard Nehrboss | May 1, 2013 | News Releases
Omaha, Nebraska May 1, 2013 – Based on overall ratings of “Excellent” in an international survey of moderators and researchers, The MSR Group has again been named one of the world’s top focus group facilities. This is the eighth consecutive year the firm has received...
