Market Research & Customer Satisfaction Blog | MSR Group

The MSR Group Blog

See our thoughts on the current state and future of market research, including research methods and strategies, as well as our thoughts on customer satisfaction.

The Crystal Ball to Customer Insights (if there is such a thing): Key Driver Analysis

If we could read the minds of our customers, life would be filled with easy days at the office and worry-free weekends. Alas, I’m unaware of any one person or company possessing such a superpower, leaving entire industries clouded in an environment of somewhat or untested assumptions concerning their customers. Often times, when decisions spur…

Social Media Can Be a Beneficial Medium for Employee Advocacy

The phrase “social media” doesn’t outwardly appear open to misinterpretation: The primary reason users use it is to socialize, even if it’s passively. But as social media continues to evolve, others might say social networks like Facebook, Twitter, Snapchat and Pinterest is more for entertainment, vehicles for users to get news, watch viral videos and…

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