by Marketing | Dec 13, 2017 | Customer Experience Management, Research Methodology, Utilities
Not long ago, the utility industry was doing a poor job relating to its customers as just that, customers. Reduced to impersonal references such as a “load,” “meter” or “ratepayer,” customers felt little positive connection to the utilities they paid handsomely to...
by Marketing | Sep 20, 2017 | Customer Experience Management, Research Methodology
Report on customer experience in banking provides insight into strategies, investment, effectiveness, challenges and measurement of CX. Interesting survey results from Financial Brand’s survey…. While banks are saying Customer Experience is a top strategic initiative,...
