by Joel Vaslow | Sep 14, 2017 | Customer Experience Management, Research Methodology
Our research supports many of the author’s points. In particular, our research shows that consumers who adopt digital channels as a means for interacting with their bank do not abandon traditional people-related channels. Similar to the functional/emotional...
by Marketing | Sep 7, 2017 | Customer Experience Management, Research Methodology
Customer experience measurement is important, we all understand that by now. But what happens from a financial perspective when you actually use the feedback to make meaningful and sustainable improvements? Read the full article
