by Marketing | Sep 20, 2017 | Customer Experience Management, Research Methodology
Report on customer experience in banking provides insight into strategies, investment, effectiveness, challenges and measurement of CX. Interesting survey results from Financial Brand’s survey…. While banks are saying Customer Experience is a top strategic initiative,...
by Joel Vaslow | Sep 14, 2017 | Customer Experience Management, Research Methodology
Our research supports many of the author’s points. In particular, our research shows that consumers who adopt digital channels as a means for interacting with their bank do not abandon traditional people-related channels. Similar to the functional/emotional...
by Joel Vaslow | Aug 10, 2017 | Customer Experience Management
Online and mobile banking are essential elements in 21st-century financial services, but there’s more to banking than digital transactions. Branch banking definitely is not dead – long live the branch! We understand the cost to serve customers is much higher in bank...
