5 Reasons Customer Experience Matters In Banking | The MSR Group

Customer Experience matters in banking more than ever in this age, these statistics reveal an urgent need for traditional banks to start

Surveying customers, measuring customer satisfaction and responding to the customer’s experience is a critical component to being relevant and providing the services customers want.  It is not just surveying the customer but improving the customer’s experience that leads to increased revenues and selling more of your products and services.  Here is a good article on why banks should be listening to their customers.

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