by Marketing | Sep 7, 2017 | Customer Experience Management, Research Methodology
Customer experience measurement is important, we all understand that by now. But what happens from a financial perspective when you actually use the feedback to make meaningful and sustainable improvements? Read the full article
by Joel Vaslow | Sep 6, 2017 | Research Methodology
Consumers are getting used to playing the field with banks. Winning their loyalty above all other suitors requires hard work and patience. Today, many banks define the strength of the relationship they have with a customer by the number of products or services that a...
by julian | Sep 5, 2017 | Research Methodology
Improving loyalty is a big reason companies survey customers.The challenge is finding ways to actually accomplish that goal. Customer service leaders tell me confidentially that analyzing survey data is astruggle. Getting leaders to take meaningful action is another...