APECS®, A Customer Experience Measurement & Improvement Program

Want to see how your investment in a Voice of the Customer program can make you money?

You’ve come to the right place. Simply plug in your organization’s figures to see the results!

Branches*
Used as a proxy for bank size and to derive annual costs for an APECS® VOC program.
Households*
Consumer households (not accounts).
Annual Revenue / Household ($)*
MSR Group clients average between $1,200 and $1,800
Household Attrition Rate (%)*
Typical attrition rate for MSR Group clients
Household Acquisition Cost ($)*
[OPTIONAL] Estimated costs to acquire a new consumer customer

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