Privacy Policy - The MSR Group

Privacy Policy

The MSR Group understands your concerns about privacy and is committed to safeguarding your personally identifiable information. This Privacy Policy applies to The MSR Group website and governs data collection and usage. By using The MSR Group website, you consent to the data practices outlined in this statement.

Throughout this policy, “you” refers to visitors who access The MSR Group website. “We” refers to The MSR Group.

The Information We Collect

The MSR Group collects personally identifiable information, such as your e-mail address, name, business name, address or telephone number when you complete one of the forms available on our site. Forms on our site include a “How Can We Help?” form (request quote/information/demo), a participation form, and a remove from call list form. For research participants, we also collect anonymous demographic information, such as your ZIP code, age, gender, preferences, interests and favorites to determine your qualifications for various research studies.

There is also information about your computer hardware and software that is automatically collected by The MSR Group. This information can include: your IP address, browser type, operating system, access times, referring Web site addresses and other similar types of data. This is statistical data about our users’ browsing actions and patterns and does not identify any individual. We use the information to help us understand usage of The MSR Group website so we can improve it.

Our website may contain links to enable you to easily visit other websites of interest. Please note the privacy policies for these websites may be different; therefore we recommend that the Privacy Policy/Statement is read for each site visited. The MSR Group is not responsible for the privacy statements or any other website content once you leave our site.

The Way We Use Information

The MSR Group collects and uses your personal information to operate The MSR Group website, deliver the services you have requested, and recruit participants for research studies on behalf of our clients. The MSR Group may also use your personally identifiable information to inform you of other products or services available from The MSR Group.

We treat all the information collected at this site as highly confidential. We will never sell or give your personally identifiable information (including your email address) to any third party, unless legally required to do so. In some cases, The MSR Group may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, or provide support services. All such third parties are prohibited from using your personal information except to provide these services to The MSR Group, and they are required to maintain the confidentiality of your information.


A cookie is a small text file placed on your hard drive by a webpage server when you are viewing the webpage. It contains no personal information. The MSR Group uses cookies to analyze data about web page traffic and to improve our website in order to tailor it to visitor needs.

The MSR Group website uses Google Analytics to measure website traffic and therefore we are required to reproduce the following wording in this policy:

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies,” which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.


The MSR Group uses industry-standard technology, including encryption and firewalls, to secure your personal information from unauthorized access, use or disclosure. No method of electronic storage or transmission over the Internet is 100% secure; therefore we cannot guarantee its absolute security. However, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.

Changes to this Statement

As we continue to develop our website, The MSR Group may change this policy from time to time by updating this page. Therefore, we encourage you to periodically review this Privacy Statement to be informed of how The MSR Group is protecting your information.

How to Contact Us

If you have any questions about this Privacy Statement, please contact:

The MSR Group
1121 N. 102nd Court, Suite 100
Omaha, NE 68114-1947