Alumni Engagement-PPC - The MSR Group
The MSR Group

APECS® Alumni Engagement Index

The MSR Alumni Engagement Index (AEI) is the best way to learn deeper information about alumni preferences and identify those most likely to donate. 

APECS® Identifies Areas for Improvement

Our engagement index assesses your alumni across 5 dimensions that capture their sense of pride and commitment to your school, how likely they are to donate in the next 6 months  and answers specific questions about which campus organizations they would consider donating to, what type of events they would most likely attend and the extent they are likely to become involved in peer-to-peer fundraising efforts. 

Action Alerts

These are the negative alumni experiences that demand immediate attention. When these situations arise, we make sure you are immediately aware of concerns and problems and have the ability to track the problem resolution process.

Key Drivers

Key drivers provide a long-term outlook on how to improve alumni engagement. Every quarter, we identify the attributes that are most influential. This allows you to focus your ongoing efforts in the areas that matter most to your alumni.

The Idea Bank

The Idea Bank, a best practice sharing module that is built on the knowledge and experience within your alumni, houses information from other internal users regarding action steps that have resulted in measureable customer experience improvements. The Idea Bank ranks action steps according to success rate and frequency of use.

A Team of Experts Dedicated to Alumni Engagement

The MSR Group uses its patented total design approach when tailoring the AEI program to your specific needs.  As a full-service market research company, in business for over 70 years, we use a combination of mobile, web, telephone, text, mail and we are the only alumni research organization in the nation to incorporate Artificial Intelligence technology to measure alumni engagement sentiment. Our total design approach ensures you receive the highest response rates from all your important alumni groups including consistent donors, lapsed donors, dual alumni households, alumni who have attended events but never donated, and those who have never donated.


Why we are leaders in mobile, text and even AI to collect information?

 We know that an important component of the total design approach is the option to talk directly with your alumni over the phone.  We own and operate our own call center here in Omaha, Nebraska.  {insert picture of a call center} Owning our own call center ensures you have Nebraska based, expertly trained, sensitive listeners and interviewers talking with your Alumni.  Our interviewers are MSR’s secret weapon to routinely obtaining response rates of over 20%, almost 5 times the alumni research industry standard.


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