Bringing new customers in the door – the right customers, who will stay and do business with your company for years to come. Research adds insight to your targeting and messaging to ensure you're focusing efforts in the right places to the right audience. We offer both qualitative and quantitative research. Here is a sample of our service offerings:
Advertising Effectiveness/Creative Testing – Gauge consumers' reactions to your advertising before you roll it out. Measure and track recollection and understanding of campaigns to ensure you're spending your ad dollars effectively.
Brand Awareness and Recognition – What do consumers think and feel about your brand? Measure aided and unaided awareness, plus a variety of brand characteristics for you and your competitors.
Market Segmentation – Study the markets you currently serve and identify which groups could be drawn to your brand, based on their behaviors. Get information about your key prospects, which allows you to tailor offers and target media buys.