New Leadership Appointed at The MSR Group | The MSR Group

The MSR Group, a global market research firm, with headquarters in Omaha Nebraska, announces the appointments of several key executives. MSR Group achieved unprecedented revenue growth in 2017 with APECS, its customer satisfaction and measurement product. Because of this growth, MSR Group needed to expand its team. These seasoned individuals will bring industry and leadership experience necessary to groom the organization for future growth.

Thomas Hatton was hired as the new President and CEO. He assumed responsibilities on September 1, 2017 and will succeed Dick Worick, who will become Chairman. As President and CEO, Hatton will direct all facets of the business – including business development, account management, information technology and new product development. Hatton spent over two decades with The Gallup Organization, ending his tenure as Senior Principal of the company. During his time there, Tom led teams of global consultants and researchers on customer and market research, employee engagement, selection assessment, performance management and management/leadership development. His expertise spanned organizations in banking, financial services, technology, automotive, hospitality, medical, pharmaceutical, broadcast/media and telecommunications.

Christie Stukenholtz will join as the Vice President of Strategic Solutions. Stukenholtz comes to The MSR Group with nearly a decade of experience, helping organizations grow through strength-based leadership and consulting. A Lincoln, Nebraska native, Stukenholtz’s scope of impact has spanned across North America, Latin America, Europe and Asia. Stukenholtz will be an integral part of The MSR Group’s growth with her innate ability to select and develop high performing teams and ensure a flawless client experience.

Kurt Bartolich accepted the position of Vice President of Strategic Insights. Prior to joining MSR Group, he founded GUTS Branding, a Kansas City-based brand research and positioning firm, serving local, regional and national clients in retail, technology, healthcare, biomedical, manufacturing and education. Bartolich brings over 20 years’ experience in research-driven brand development, strategic media placement and nearly a decade in marketing and creative services for local-market televisions stations.

Martin Pacino is the new Director of Operations and comes with nearly 17 years of experience in data collection, sample management, survey design, analysis and reporting, qualitative research, consulting and business intelligence. He began his career as a researcher for The Gallup Organization before moving onto Opinion Research Corporation and, most recently, expanding his expertise to include areas of big data and business intelligence as an industry analyst for The Data Warehouse Institute.

Said Tom Hatton, President:

“First, I am thrilled to be here and lead this talented organization to reach its next level of financial achievement. We are excited to welcome these three individuals to our leadership team. I am confident that they will be the strategic contributors we need to achieve long-term growth and success.”

The MSR Group is a nationally recognized, full-service market research company with over 60 years’ experience in qualitative and quantitative research solutions. We design and execute consumer and business-to-business research for clients in a wide range of industries.  Our core competencies include:  Customer satisfaction measurement and improvement; advertising and concept testing; brand awareness and positioning studies; and opinion polling.