Branding Children’s Hospital


Children’s Hospital, a freestanding pediatric hospital in Omaha, Nebraska, had undergone an extensive internal clarification of its core principles and brand personality. Prior to launching a new advertising campaign, the hospital worked with The MSR Group to conduct pre-testing of the creative concepts using Perception Analyzer® technology to ensure their branding message was clearly conveyed in a way that was meaningful to their target audience. After the advertising campaign ran for several months, we were then able to provide a quantitative assessment of the success of the branding efforts through a repeat of earlier Brand Awareness and Perception research.