by Marketing | Dec 13, 2017 | Customer Experience Management, Research Methodology, Utilities
Not long ago, the utility industry was doing a poor job relating to its customers as just that, customers. Reduced to impersonal references such as a “load,” “meter” or “ratepayer,” customers felt little positive connection to the utilities they paid handsomely to...
by Marketing | Dec 6, 2017 | Employee Experience, Social Media, Technology & Innovation
When contemplating about life experiences, being happy and living longer, the plausible place to go is technology and innovation. While there have been many, way too many to even mention, technological and medical advances which are making people’s lives easier,...
by Marketing | Nov 22, 2017 | Branding, Customer Experience Management, Marketing Effectiveness
The biggest generation is coming into a time where their financial needs are a bigger and more important part of their lives. Understanding how this generation feels about and uses a financial institution will be very important in acquiring more customers like them. ...
by Marketing | Oct 26, 2017 | Branding, Marketing Effectiveness
When marketing and selling to a business, the vendor considers several factors. Does the product or service have the features the potential customer needs? Is the product and service priced competitively? Will it be easy for the potential customers to get the...