by Marketing | Mar 21, 2018 | Customer Experience Management, Financial Services
If we could read the minds of our customers, life would be filled with easy days at the office and worry-free weekends. Alas, I’m unaware of any one person or company possessing such a superpower, leaving entire industries clouded in an environment of somewhat or...
by Marketing | Mar 14, 2018 | Customer Experience Management, Financial Services, Technology & Innovation
Banking industry trends in 2018 remain consistent with last year’s trends. According to Financial Brand’s 2018 Retail Banking Trends Report, Improving the Customer Journey and Improvement in Integrated Multi-Channel Delivery stayed in the top 3. While these trends...
by Marketing | Mar 7, 2018 | Marketing Effectiveness, Research Methodology
When recruiting for focus groups and in-depth interviews, the process starts with a survey of qualifying questions known as a screener. As the member of our team responsible for recruiting qualitative projects, I’ve seen my share of screeners ranging from very...
by Marketing | Feb 7, 2018 | Customer Experience Management, Employee Experience
It’s particularly applicable as it relates to the relationship between management and customer service. Essentially, if a customer-service representative isn’t happy in their role, that makes it all the more challenging for that employee to dispense cheerful, helpful...
by Marketing | Jan 10, 2018 | Customer Experience Management, Financial Services
No matter the industry, everyone demands an answer to this question: What’s the best way to target Millennials? The MSR Group hears that or a version of that question frequently, especially as it relates to the financial-services sector. There’s industry-wide debate...
