Menu

Customer-Centric is the Utilities’ Future Benchmark 

Not long ago, the utility industry was doing a poor job relating to its customers as just that, customers. Reduced to impersonal references such as a “load,” “meter” or “ratepayer,” customers felt little positive connection to the utilities they paid handsomely to keep their homes out of the dark. Just imagine, for example, if McDonald’s […]

Read More »

3 Simple Things to A Happier Life

When contemplating about life experiences, being happy and living longer, the plausible place to go is technology and innovation.  While there have been many, way too many to even mention, technological and medical advances which are making people’s lives easier, these may not be the only places to look for happiness. Do technological advances that […]

Read More »

Millennials and the New Era of Experience Loyalty

The biggest generation is coming into a time where their financial needs are a bigger and more important part of their lives. Understanding how this generation feels about and uses a financial institution will be very important in acquiring more customers like them. According to a recent survey, Millennials and Gen Xers find security, convenience,…

Read More »

Social Media Can Be a Beneficial Medium for Employee Advocacy

The phrase “social media” doesn’t outwardly appear open to misinterpretation: The primary reason users use it is to socialize, even if it’s passively. But as social media continues to evolve, others might say social networks like Facebook, Twitter, Snapchat and Pinterest is more for entertainment, vehicles for users to get news, watch viral videos and…

Read More »

Top 80 Pop Culture Trends in October

According to trendhunter.com, there is always something trending.  Whether it be pop culture, new technology, personal life or business, everything changes. It always has and it always will. Being a market research firm, our customers expect us to keep up with what’s happening in business as well as pop culture.  We do this by reading […]

Read More »