by Marketing | Oct 26, 2017 | Branding, Marketing Effectiveness
When marketing and selling to a business, the vendor considers several factors. Does the product or service have the features the potential customer needs? Is the product and service priced competitively? Will it be easy for the potential customers to get the...
by Marketing | Oct 19, 2017 | Customer Experience Management, Financial Services
In today’s banking climate, it would be hard not to find a small to mid-sized bank looking to expand through acquiring a bank or by being acquired. Most of these banks see acquisitions as a chance to scale up quicker and remain competitive. Outside of the complex...
by Joel Vaslow | Oct 18, 2017 | Customer Experience Management, Financial Services
All channels need to be accessible, reliable and satisfy the customers’ needs. There is no baseline determination of what constitutes optimum customer engagement. For example, what may be a best-case-scenario for, say, Prudential may well be a worst one for...
by Marketing | Oct 11, 2017 | Customer Experience Management
While customers are accessing their bank accounts through numerous channels, one thing remains clear. Consumers want good customer service from their banks. Whether the customer steps into a branch or accesses their account from their mobile device, customers expect...
by julian | Oct 10, 2017 | Customer Experience Management
This is an interesting article about the difference between customer satisfaction and customer loyalty and how to measure and increase loyalty. The author makes a good case for the difference in the two concepts and the critical importance of understanding and...