My clients demand survey data that is accurate, reliable, and valid. I have commissioned survey fieldwork to agencies on four continents, and The MSR Group stands out as a “best-in-class” choice.

Like most agencies involved in custom survey work, The MSR Group has a trained, highly effective interviewing staff and state-of-the-art CATI facility. However, unlike other agencies, The MSR Group has a reliably stable professional team. In fact, I have been working with the same account person since our first project together in 1993. This saves time and eliminates the need to retrain along with the mistakes that can occur during the learning curve process.

Most important of all, at the end of a project I have complete confidence that my recommendations are based on sound survey data collected by The MSR Group. This confidence has been earned over years of consistent growth in my clients’ sales and profits from decisions that originated with interviews conducted by The MSR Group.

Gene Westling
Principal, Consultant
WMS Marketing Services
New York City

We have partnered with The MSR Group to plan and field our healthcare research projects for nearly 10 years. At The MSR Group, they don't approach projects with a cookie cutter mentality. We can always count on Dick and his team to listen to our objectives and help us determine the best methodology to deliver the information we need. Many times those solutions introduce us and our clients to innovative new techniques and methodology. The MSR Group is a definite asset to our business.

Jerry Hobbs
Vice President
Prairie Dog Healthcare Marketing

Simply No Missteps

I could not have been happier with my experience with The MSR Group.

I've been in qualitative research for over 10 years, and a facility this well-run is a rarity! From start to finish, it was clear that we were working with professionals who cared about the outcome of our project.

It began when we sent them a very challenging screener and a short timeframe in which to recruit our six groups. Throughout recruiting, we received constant updates, and unlike most facilities I've worked with, the recruiting manager always had a solution on hand when she called to alert me of a challenge. They were creative problem solvers, and took the success of the recruit personally. With this attitude, and to our amazement, they recruited six full groups of qualified and articulate respondents.

The facility itself is well designed, professional, and easy for participants to find. From the moment we arrived, it was clear that all of our needs would be anticipated. Every request was met quickly, and with a smile. As a moderator, I particularly appreciated the help I received between groups- that time is usually hectic while we ready the room for our next session and asses our waiting respondents. At MSR, our manager was there to help with room clean up and set up, to update me to the status of our show rate, and to alert me of any potential problem participants. I never had to ask for a thing, and the both nights progressed so smoothly I could hardly believe it.

There were simply NO missteps during the entire project- everyone I encountered was cheerful, smart, and easy to work with. We'll make the trip to Omaha just to use this facility again!

Erin Bishop
President
EAB Research
Richmond, VA

I am a loyal client of The MSR Group and rate them a premier research provider. The focus group and interview facility is attractive and well designed. All projects are completed on schedule and meet project requirements. The MSR Group distinguishes itself from the competition by the superior level of support it provides its customers. They consistently go out of their way to ensure projects are executed professionally. During the last visit a display banner, which was to be used in the focus groups was left at the hotel. With only 25 minutes until the first group was schedule to start The MSR Group’s director called the hotel and arranged for her staff to drive to the hotel to pick up the sign.

The MSR Group staff is professional partners who keep you informed of project status and inform you immediately of any issues they are encountering. They are flexible in their response to mid-project changes.

I will continue to rely on The MSR Group for my Omaha qualitative research needs.

Maureen McGrath
President
McGrath Marketing

Giving Moderators What They Want

Elaine and the team at The MSR Group understand their business and are fantastic at getting what moderators want—the right participants. In addition, they’re willing to work on tight schedules and unusual locations, all while maintaining their professional demeanor and friendly service.

The MSR Group has certainly helped our clients in several times of need. The ability to recruit participants in small, rural locations—throughout Nebraska and Iowa—has been invaluable to my clients and me. Without them, my job would have been exponentially harder—Thank You, MSR Group for a tough job done very well!

Brenda Wigger
Vice President
Voter/Consumer Research

Help for the Busy Moderator

As an independent moderator with a heavy travel schedule, I have found The MSR Group’s concierge program an extremely valuable service. I use them for virtually all my US projects. Essentially, it allows me to handle more projects without having to hire extra administrative support. Having one point of contact is important and I've appreciated several aspects of their service: multiple bids from facilities, negotiation of discounts, recruitment monitoring, attention to every booking detail and thorough follow-up. I wouldn't hesitate to recommend this concierge service to any qualitative professional who needs assistance in managing fieldwork.

Melanie Dowe
Dowe Marketing Group

Excellence in All the Important Areas

The MSR Group did a great job in all the important areas; recruiting, day-to-day management and following up to see that everyone showed.

Joel Perelmuth, President
Perelmuth & Associates
New York, New York