The MSR Group maintains a facility devoted entirely to Computer-Assisted Telephone Interviewing (CATI). Our 150-station, state-of-the-art telecenter in Omaha, Nebraska, boasts more than 30 years of experience conducting public opinion polling for consumer, political, and business-to-business research on a nationwide basis.
At The MSR Group, all functions of the research process are conducted in-house by trained professionals. Project managers closely monitor the activity in each telecenter station. Thanks to the latest in remote monitoring technology, clients can listen to the interviewing process from the comfort of their own office or from anywhere else in the world.
The MSR Group's Callcenter Technology includes:
- Sawtooth Win CATI Ci3 interviewing
- Remote monitoring
- SPSS Statistical analysis software
- Wincross Statistical software
- Digital recording of all interviews
- Digital sound play capabilities
- Rapid Dial Stations
- Bi-lingual interviewing
We can deliver data in nearly any format, including ASCII, Excel, or DBF. Additional data processing features include optical scanning for timely, efficient, and accurate processing of mail survey information and when data is transferred via the internet, project time may be reduced up to 50 percent.
In addition to gathering and processing data, our telecenter can recruit for focus groups and one-on-one respondent interviews. We are able to enlist participants from the local area or from across the country, depending upon project needs and client preference.
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