Dick Worick, PRC
President and CEO

Member: Marketing Research Association (MRA), American Marketing Association (AMA), Council for Marketing and Opinion Research (CMOR), Qualitative Research Consultants Association (QRCA)

Contact: worick@theMSRgroup.com

In 1994, Dick purchased the firm that is now known as The MSR Group. Over the past 13 years he has grown the company from one focused strictly on data collection into a full-service research organization. His personal experience and strategic vision provide both his company and its clients with a clear perspective and inspired guidance. It was just this type of inspiration that led to the development of the innovative APECS® system for customer experience monitoring that is now utilized by leading financial and retail organizations across the United States. Dick is a graduate of the University of Nebraska-Lincoln. He is the recipient of numerous industry awards and honors.

Rob Noha
Executive Vice President

Member: Marketing Research Association (MRA), American Marketing Association (AMA)

Contact: noha@theMSRgroup.com

With over 13 years experience in market research, Rob coordinates quantitative research for The MSR Group ensuring projects meet our strict criteria for statistical quality. Rob received a BA in political science from the University of Nebraska-Lincoln. He also attended the American University in Washington, DC where he studied Campaign Management, specializing in Research Tactics.

Sara Martens
Vice President

Member: Omaha Federation of Advertising and the University of Nebraska-Lincoln Journalism Alumni Association

Contact: martens@theMSRgroup.com

Sara serves as a consultant for the company’s major consumer products and services companies. She has spent more than 15 years in marketing and advertising and has worked extensively in the branding and strategy development. Sara earned a BA in journalism at the University of Nebraska-Lincoln.

Laura O’Gara
Vice President and Qualitative Researcher

Member: Marketing Research Association (MRA), American Marketing Association (AMA), Qualitative Research Consultants Association (QRCA)

Contact: logara@theMSRgroup.com

Laura has spent nearly 20 years in the marketing and market research industries. She has more than 15 years experience as a qualitative researcher. With an appreciation for both the theoretical and practical value of research, she provides the company and its clients with insight and direction for the use of market data within an organization.

Julian Vermaas, PRC
Senior Research Director

Member: Marketing Research Association (MRA), American Marketing Association (AMA)

Contact: vermaas@theMSRgroup.com

With nearly 15 years in the market research field, Julian serves as a research advisor and consultant providing clients with a depth of knowledge in customer satisfaction and loyalty measurement. A graduate of the University of Nebraska-Lincoln, Julian holds two bachelor degrees as well as advanced training in statistics, survey research and methodology.

Moh-Yin Chang
Senior Methodologist

Contact: mchang@theMSRgroup.com

Member: American Statistical Association, International Association of Survey Statisticians, American Association of Public Opinion Research

Dr. Chang’s experience is largely concentrated on longitudinal and time series data modeling, complex sampling design and estimation and analysis with missing data. Her project experience spans the non-profit and for-profit sectors where she managed and supervised data mining projects and experimental designs.

Dr. Chang developed customer satisfaction metrics to monitor various aspects and staff behaviors that are crucial to improving customer satisfaction. In addition, she established standards and protocols for analytic processes which provided insight for making strategic business decisions based on analytic results.

In addition to her direct project experience, Dr. Chang received graduate training in questionnaire designs, questionnaire translation, data collection methods and advanced experimental designs.

Matthew Nulle
Research Analyst

Contact: nulle@theMSRgroup.com

As a Research Analyst, Matt performs statistical modeling and provides detailed research reporting. In addition, he oversees the administration and client support for the APECS® system for customer experience monitoring. Matt received a bachelor degree in Marketing and Management from Dakota State University in Madison, South Dakota.

Dana Swaggard
Research Analyst

Contact: swaggard@theMSRgroup.com

Dana has been with The MSR Group since 2004. In her current position, she assists in research design and analyzes quantitative data to provide insightful, actionable recommendations to clients across the country. Dana is a graduate of University of Northern Iowa.

Goktug “James” Yuksel
Web Developer

Contact: james@theMSRgroup.com

James brings over ten years of computer programming and web design experience to The MSR Group. A published authority on programming, James provides direction and expertise to the company’s web-based research services. James holds two bachelor degrees, one in Civil Engineering from Osmangazi University in Turkey and a second in Computer Science from the University of Nebraska-Omaha’s Peter Kiewit Institute.

Valorie Paden
New Business Development Director

Contact: paden@theMSRgroup.com

Valorie is responsible for growing The MSR Group’s financial and qualitative research divisions, specifically the APECS® customer loyalty measurement system and the Moderator Concierge Service. Valorie received a bachelor degree from the University of Nebraska-Lincoln and brings more than 20 years of sales experience to her position.

Terry Scholten
Office Manager

Member: American Marketing Association (AMA), Human Resource Association of the Midlands (HRAM), Society of Human Resource Management (SHRM)

Contact: scholten@theMSRgroup.com

With more than 30 years of administrative experience, Terry handles human resource management, employee benefits and all aspects of invoicing and accounts receivable.

Sonya Tipler
Call Center Manager

Contact: tipler@theMSRgroup.com

Sonya oversees data collection in our nationwide opinion polling center. She brings seven years of management experience to the position. Sonya holds a bachelor degree in sociology from Kansas State University.

Rochelle Sousa
Project Manager, Focus Group Division

Contact: sousa@theMSRgroup.com

Rochelle is responsible for coordinating and overseeing all aspects of our qualitative research projects. Her dedication to quality and a perfect customer experience has helped The MSR Group achieve its designation as one of the world's top focus group facilities. Rochelle is a graduate of the University of Nebraska-Lincoln.

Alyssa Vaughn
Manager, Hiring and Retention

Contact: vaughn@theMSRgroup.com

Alyssa’s background in human resources and customer service bring the The MSR Group staff an ideal approach to hiring and retention. Viewing employees as customers, Alyssa focuses on hiring the right people, identifying ways for them to grow and making the work environment enjoyable. Alyssa received a bachelor degree in Psychology from Bellevue University, where her outstanding academic achievement placed her on the National Deans List.

Tim Jacob
Training and Quality Assurance

Contact: jacob@theMSRgroup.com

Tim oversees interviewer training and employee development. He brings more than 13 years of call center experience to this role. Tim attended Bellevue University.

Sarah Vollmer
Receptionist

Contact: vollmer@theMSRgroup.com

As the first contact many individuals have with our company, Sarah is the ‘face and voice’ of The MSR Group. An excellent writer and editor, she assists the research analysts on a variety of projects. Sarah graduated Summa Cum Laude from the University of Nebraska in December of 2009.