The MSR Group - A Market Research Company

Dick Worick President and CEO Member: Marketing Research Association (MRA), American Marketing Association (AMA), Council for Marketing and Opinion Research (CMOR), Qualitative Research Consultants Association (QRCA) Contact: worick@theMSRgroup.com In 1994, Dick purchased the firm that is now known as The MSR Group. Over the past 13 years he has grown the company from one focused strictly on data collection into a full-service research organization. His personal experience and strategic vision provide both his company and its clients with a clear perspective and inspired guidance. It was just this type of inspiration that led to the development of the innovative APECS™ system for customer experience monitoring that is now utilized by leading financial and retail organizations across the United States. Dick is a graduate of the University of Nebraska-Lincoln. He is the recipient of numerous industry awards and honors.

	Rob Noha Executive Vice President Member: Marketing Research Association (MRA), American Marketing Association (AMA) Contact: noha@theMSRgroup.com With over 13 years experience in market research, Rob coordinates quantitative research for The MSR Group ensuring projects meet our strict criteria for statistical quality. Rob received a BA in political science from the University of Nebraska-Lincoln. He also attended the American University in Washington, DC where he studied Campaign Management, specializing in Research Tactics.

Debra Dahab, Ph.D. Vice President of Research Services Member: American Marketing Association (AMA), Association for Consumer Research Contact: dahab@theMSRgroup.com Dr. Dahab has expertise in the area of consumer behavior and how consumers evaluate products and service experiences. With a diverse background in international and cross-cultural marketing, Deb oversees research design and provides direction in the conversion of data into practical recommendations to achieve competitive advantage. Deb received her BA in political science from the University of Iowa. Her MBA and Ph.D. in marketing are both from the University of Nebraska-Lincoln. Dr. Dahab has served as an Adjunct Professor at the University of Nebraska-Lincoln and an Assistant Professor at Creighton University and the University of Wisconsin-Madison.

	Elaine Bosilevac Vice President Field Services Member: Marketing Research Association (MRA), American Marketing Association (AMA) Contact: elaineb@theMSRgroup.com Elaine has been with The MSR Group for over 40 years. In her current position, she is responsible for coordinating and overseeing focus group bidding and special projects.

	Laura O’Gara Vice President of Marketing Member: Marketing Research Association (MRA), American Marketing Association (AMA) Contact: logara@theMSRgroup.com Laura has spent nearly 20 years in the marketing and market research industries. With an appreciation of both the theoretical and practical value of research, she provides the company and its clients with insight and direction for the use of market data within an organization. Laura received a BA in journalism from Creighton University.

	Valorie Paden New Business Development Director Contact: paden@theMSRgroup.com Valorie is responsible for growing The MSR Group’s financial and qualitative research divisions, specifically the APECS™ customer loyalty measurement system and the Moderator Concierge Service. Valorie received a bachelor degree from the University of Nebraska-Lincoln and brings more than 20 years of sales experience to her position.

	Julian Vermaas Manager of Market Research Member: Marketing Research Association (MRA), American Marketing Association (AMA) Contact: vermaas@theMSRgroup.com With nearly 20 years in the market research field, Julian serves as a research advisor and consultant providing clients with a depth of knowledge in customer satisfaction and loyalty measurement. A graduate of the University of Nebraska-Lincoln, Julian holds two bachelor degrees as well as advanced training in statistics, survey research and methodology.

	Sonya Tipler Call Center Manager Contact: tipler@theMSRgroup.com Sonya oversees data collection in our nationwide opinion polling center. She brings seven years of management experience to the position. Sonya holds a bachelor degree in sociology from Kansas State University.

	Tonya Masters Project Manager, Focus Group Division Contact: masters@theMSRgroup.com A graduate of National American University in South Dakota, Tonya brings more than 15 years of marketing and organizational skills to her position in the focus group division of The MSR Group. Her dedication to quality and a perfect customer experience are ensuring The MSR Group continues to achieve its designation as one of the world's top focus group facilities.

	Terry Scholten Office Manager Member: American Marketing Association (AMA), Human Resource Association of the Midlands (HRAM), Society of Human Resource Management (SHRM) Contact: scholten@theMSRgroup.com With more than 30 years of administrative experience, Terry handles human resource management, employee benefits and all aspects of invoicing and accounts receivable.

	Matthew Nulle Research Analyst Contact: nulle@theMSRgroup.com As a Research Analyst, Matt performs statistical modeling and provides detailed research reporting. In addition, he oversees the administration and client support for the APECS™ system for customer experience monitoring. Matt received a bachelor degree in Marketing and Management from Dakota State University in Madison, South Dakota.

	Dana Swaggard Research Analyst Contact: swaggard@theMSRgroup.com Dana has been with The MSR Group since 2004. In her current position, she assists in research design and analyzes quantitative data to provide insightful, actionable recommendations to clients across the country. Dana is a graduate of University of Northern Iowa.

	Goktug “James” Yuksel Web Developer Contact: james@theMSRgroup.com James brings over ten years of computer programming and web design experience to The MSR Group. A published authority on programming, James provides direction and expertise to the company’s web-based research services. James holds two bachelor degrees, one in Civil Engineering from Osmangazi University in Turkey and a second in Computer Science from the University of Nebraska-Omaha’s Peter Kiewit Institute.

	Alyssa Vaughn Manager, Hiring and Retention Contact: vaughn@theMSRgroup.com Alyssa’s background in human resources and customer service bring the The MSR Group staff an ideal approach to hiring and retention. Viewing employees as customers, Alyssa focuses on hiring the right people, identifying ways for them to grow and making the work environment enjoyable. Alyssa received a bachelor degree in Psychology from Bellevue University, where her outstanding academic achievement placed her on the National Deans List.

	Shelia Brodie Training and Quality Assurance Contact: brodie@theMSRgroup.com Shelia has been with The MSR Group for more than two years. Her interpersonal skills and attention to detail made her the ideal candidate for her current position. Shelia attended Memphis State University.

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