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Omaha Market Characteristics

Broad View

“Isn’t it just a bunch of cornfields?”

Yes, we do grow crops in Nebraska. And if you’re interested in gaining an agricultural perspective on whatever project you’re working on, we can find you the respondents you need.

But if you’ve never been to Omaha, you have some surprises in store…

The Omaha metro is thriving, with over 76,000 businesses and a population of just under one million. It’s also home to the headquarters of five Fortune 500 companies, two major research medical centers, a world-class performing arts center and one of the top zoos in America. The NCAA College World Series, US Olympic Swim Trials, US Figure Skating Championships, US Senior Open – high profile events – are all hosted here. And perhaps Omaha’s biggest secret is its flourishing tech start-up community.

Fast Facts:

  • Unemployment is about half the national rate and the cost of living is 10.4 percent lower than the U.S. norm.
  • Omaha is a well-educated community. More than 90 percent of adults ages 25 and older are high school graduates as compared to the national average of 85 percent. Greater Omaha also outperforms the national average for college graduates, with 32.0 percent of adults achieving a bachelor’s degree or higher. (The national average is 27.9 percent.)
  • Racial minorities constitute about 20 percent of Greater Omaha’s population, including an African American populace of 7.8 percent. Hispanics represent 9.8 percent of the population.
  • Greater Omaha’s reputation as a vibrant, growing community has attracted a considerable population of young adults resulting in more than 35 percent of the population being under 25 years of age. In fact, the median age is 35.2 years compared to the U.S. median of 37.5 years.
  • The quality of available workers in Greater Omaha remains consistently high. Nebraska workers, in general, are well known for their exceptional work ethic and productivity. One commonly used measure of productivity is the value of production per dollar of production worker wages. Data from the Survey of Manufacturers from the U.S. Census Bureau shows that Nebraska’s workers produce $20.13 for every dollar of production worker wages. This is 14.9 percent higher than the national average of $17.53.
  • When it comes to the median household income (HHI), Greater Omaha, once again, surpasses the national average. In 2012, the area’s median HHI was $56,445, which compares favorably to the U.S. median HHI of $53,133.

What does this mean for you? Articulate, diverse, quality respondents for your research – a vital element in delivering the insights you and your clients are seeking.