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National Norms

Without context, a score is just a number. That’s why The MSR Group conducts national surveys each quarter – providing clients with true national norms, plus benchmarks down to the regional level for Net Advocacy Rating (NAR®) and other measures on the APECS® survey. This is a unique benefit, as most research firms provide “norms” that are just aggregates of scores from their limited client base.

Each quarter new questions are added to the national survey for targeted analysis of current industry issues. Our clients’ input helps shape the topics explored, so you have an opportunity to get answers to some of the questions your team is wrestling with, at no additional cost.