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The MSR Group employs the most up-to-date technology in conducting qualitative and quantitative methods of market research. The Perception Analyzer™ is an electronic, interactive group measurement system that provides real-time feedback for:
- Concept testing
- Advertising evaluation
- Speech or public address critique
- On-air personality or spokesperson evaluations
- New product offerings
- Mock jury trial research
- All types of discussion facilitation
Why use the Perception Analyzer™?
- Combine the advantages of in-depth, exploratory discussion with the statistical reliability of quantitative research.
- Acquire immediate feedback, allowing the moderator to better focus on exploratory questioning.
- Eliminate “group think” bias during selected segments of discussions to accurately measure individual opinions and foster candid discussion. The results promote honest communication and full participation of the group through nonverbal and anonymous feedback.
- To provide both the research analyst and client with instantaneous data turnaround.
- PA™ is the most precise tool in the industry for evaluating any continuous material (e.g., television and radio advertising, entertainment programs, spokesperson talent, etc.).
- Completely portable; The MSR Group can conduct PA™ sessions anywhere in the nation.
- Enhances participant interaction keeping respondents more attentive for the duration of the session.
- To better engage the client by showing results in the viewing room immediately after each question.
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