The MSR Group Hires Senior Methodologist For The MSR Group
FOR IMMEDIATE RELEASE Omaha, Nebraska May 6, 2010 – The MSR Group today announced the addition of Moh Yin Chang, PhD, as Senior Methodologist. The addition of Dr. Chang to The MSR Group is part of the firm’s ongoing commitment to providing the most advanced research systems for the improvement of customer service delivery through the measurement of customer satisfaction and advocacy. Dr.Chang’s experience is largely concentrated on longitudinal and time series data modeling, complex sampling design and estimation and analysis with missing data. Her project experience spans the non-profit and for-profit sectors where she managed and supervised data mining projects and experimental designs. Dr.Chang developed customer satisfaction metrics to monitor various aspects and staff behaviors that are crucial to improving customer satisfaction. In addition, she established standards and protocols for analytic processes which provided insight for making strategic business decisions based on analytic results. Dr.Chang received both her Doctorate and Masters degrees from the University of Nebraska, Lincoln. She received a Bachelor of Arts degree from Monash University, Malaysia. The MSR Group is a nationally recognized full-service market research company. Since 2005, it has been rated one of the world’s top focus group facilities by an international survey of focus group moderators. In addition to providing unprecedented qualitative research, The MSR Group offers a full complement of quantitative methodologies across all industries. For financial institutions, the company has developed a proprietary research product, APECS®, to measure customer satisfaction and advocacy. -###- | |
