Debra Dahab, PhD, Named Vice President FOR IMMEDIATE RELEASE Omaha, Nebraska September 20, 2007 – The MSR Group today announced the addition of Debra Dahab, PhD, as Vice President of Research Services. Dr. Dahab has expertise in the area of consumer behavior and how consumers evaluate products and service experiences. With a diverse background in international and cross-cultural marketing, Dahab will oversee research design and provide direction in the conversion of data into practical recommendations to achieve competitive advantage. Dr. Dahab received her BA in political science from the University of Iowa. Her MBA and Ph.D. in marketing are both from the University of Nebraska-Lincoln. She has served as an Adjunct Professor at the University of Nebraska-Lincoln and an Assistant Professor at both Creighton University and the University of Wisconsin-Madison. The MSR Group is a nationally recognized full-service market research company. For the past two years in a row, it has been rated one of the world’s top focus group facilities by an international survey of focus group moderators. In addition to providing unprecedented qualitative research, The MSR Group offers a full complement of quantitative methodologies across all industries. For financial institutions, the company has developed a proprietary research product, APECS® , to measure customer satisfaction and advocacy. -###-
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