The MSR Group Announces New
Customer Research Partner

Omaha, Nebraska   January, 18, 2007 –TierOne Bank, $3.5 billion federally chartered savings bank with headquarters in Nebraska, will begin using The MSR Group’s APECS® customer satisfaction and advocacy measurement in its retail banking branches this month.

The decision followed a 90-day pilot program conducted for several of the institution’s key branches.  According to Dick Worick, President and CEO of The MSR Group, the positive results of the pilot program convinced the financial institution to roll out the program to its entire retail banking network.

“Our client prides itself on the level of service provided to its customers,” said Worick. “The APECS® system gives each branch manager the information needed to engage associates in the pursuit of excellent service levels and enhancement of its overall brand promise.”

The MSR Group is pleased to assist in improving service levels that distinguish our clients from their competitors.  The value in using APECS® , said Worick, is its ability to provide front-line managers with useful, objective input directly from banking customers in a timely and cost effective manner.

TierOne Bank is the largest publicly-traded financial institution headquartered in Nebraska. Celebrating its 100th Anniversary in 2007, TierOne Bank offers customers a wide variety of full-service consumer, commercial and agricultural banking products and services through a network of 69 banking offices located in Nebraska, Iowa and Kansas and nine loan production offices located in Arizona, Colorado, Florida, Minnesota, Nevada and North Carolina.

The MSR Group is a nationally recognized full-service market research company.  It has been rated one of the world’s top focus group facilities by an international survey of focus group moderators.  In addition to providing unprecedented qualitative research, The MSR Group offers a wide range of quantitative methodologies, including it’s proprietary research product APECS® , a proven system to measure customer satisfaction and advocacy for financial institutions.

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