The MSR Group expands into a new With the growth of the Financial Division, The MSR Group has expanded into a new facility doubling its number of nationwide interviewing stations. Omaha, NE: The MSR Group, a market research firm, located in Omaha NE expanded their Financial Service clients over the past year and opened a new call center to accommodate continued growth. The new call center will allow The MSR Group to increase clients, primarily banks that are using the firm's customer Satisfaction Measurement Program know as APECS® (Achieving Peak Expectations in Customer Satisfaction). With the continued hyper-competition of the banking industry, measuring and improving customer satisfaction has become a way many banks are differentiating themselves. The APECS® program helps achieve this strategy. Highlights include:
The firm's President and CEO Dick Worick commented, "The majority of our research involves customer satisfaction and performance evaluation studies for major financial organization throughout the United States. We are committed to maintaining our call center presence in the U.S. rather than resort to less expensive off-shore resources…it's important to our clients and their customers. Through technology, ingenuity, and what we call a good old Midwestern work ethic, we can maintain a competitive pricing structure right here in the U.S." For more information about this topic please call Dick Worick at
|
|
