Midwest Survey and Research to Become The MSR Group FOR IMMEDIATE RELEASE (Omaha, NE)–Dick Worick, President and Owner of Omaha-based Midwest Survey and Research, today announced that the company would be changing its name effective January 1, 2003. The new name, The MSR Group, will better reflect the firm’s growing national clientele, said Worick. "Although we’re proud of our Midwestern roots, the name gave some people the impression we limited our research services to the Midwest region," said Worick. The new name will remove that bias, he said. When the Omaha company was first in business, it provided data collection services to other organizations in the region. After purchasing Midwest Survey and Research in 1994, Worick elevated the firm to a full-service market research enterprise by adding a host of services including data analysis, marketing planning, perception analysis and focus group facilitation. The company’s increased service levels and reasonably priced research programs have attracted clients from around the country. The MSR Group works with clients in most industries, however the firm is best known for its opinion polling and commercial ad testing as well as consumer research in the retail, financial, insurance and restaurant sectors. -###-
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