For Third Year, The MSR Group Rated FOR IMMEDIATE RELEASE Omaha, Nebraska June 2, 2008 – For the third year in a row The MSR Group has been named one of the world’s top focus group facilities. Only about one quarter of the more than one thousand facilities rated received this designation in the 2008 Impulse Survey. No other facility in Omaha or Kansas City was rated as highly. The Impulse Survey is published annually by Impulse Research Corporation of Los Angeles. It contains quality ratings of focus group facilities based on a survey of 14,814 moderators and researchers worldwide. To receive “Top Rated” designation, facilities must be rated “Excellent” by at least ten moderators and researchers with an average overall rating of 80 or above. The MSR Group was rated by 20 moderators with an average overall rating of 86. The MSR Group is a nationally recognized full-service market research company. In addition to providing unprecedented qualitative research, The MSR Group offers a wide range of quantitative methodologies, including the award winning APECS™ Performance Monitor, a proven system to measure customer satisfaction and advocacy. -###-
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