- Financial Services
We can help you compete by becoming more customer-centric.
In the banking industry, where decisions are influenced by regulatory changes and economic fluctuations, your strategies are often limited by external constraints. So how do you stand apart from the competition and prevent consumers from perceiving what you offer as a commodity?
Start by looking at the service you provide. Creating a top-quality customer experience distinguishes your brand and generates opportunities for growth. Then, identify areas for improvement and focus efforts where they will deliver the best return.
We help our banking and financial services clients improve their customer experience every day with APECS®, our customer satisfaction measurement program. APECS® measures the service experience across all business lines and provides actionable recommendations to help your frontline make real improvements.
APECS® is just one of the many research tools we can use to identify your customers’ needs and expectations.
Sample Service Offerings:
- Customer Satisfaction and Advocacy Measurement
- Brand Awareness and Recognition
- New Product Development
- Longitudinal Studies
- Closed Account/Defector Surveys
- Share of Wallet Studies
- Customer Segmentation/Profiling
- Advertising Effectiveness/Creative Testing
- Employee Satisfaction Measurement