by The MSR Group | Aug 31, 2017 | Customer Experience Management, Utilities
Across the US, utility companies are revamping their communication strategies and implementing tools to manage and track customer experience. Why? To keep up with consumers’ increasing expectations and to find more efficient ways of providing service. This is...
by The MSR Group | Jul 16, 2017 | Branding
Your corporate brand encompasses everything your company says and does–what customers and prospects think and feel about your company, how you make decisions, your messaging strategies, the way people are treated. Unfortunately, many companies don’t take time to...
by The MSR Group | May 19, 2014 | Financial Services
The MSR Group’s research shows bank customers still value branches and most want this option available for transactions they prefer to conduct in person. In fact, in spite of the increase in automated channels, our national banking study found 69% of bank...
by The MSR Group | Apr 8, 2014 | Branding, Marketing Effectiveness
It’s simple: your employees and executives are not your customers. That’s never more important to remember than when you’re ready to go to market with a new product, package or pricing strategy. At The MSR Group, we work with clients to increase...
by The MSR Group | Mar 27, 2014 | Research Methodology, Technology & Innovation
Many companies are turning to research communities to test concepts, get ideas and gain a better understanding of their customer base. These private online panels of customers or prospects interact with each other and with company representatives on an ongoing basis....