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The story of The MSR Group began over 50 years ago as a data collection and field service
named Midwest Survey. The company earned a reputation as a reliable and accurate provider of quantitative data.
In 1994, Dick Worick purchased Midwest Survey. Having used research in both the retail and advertising industries, it was Dick’s belief that understanding the customer is imperative to
achieving a company’s goals. He also believed that quality market research should be cost-effective and within reach of organizations regardless of their size. Finally, he felt strongly that a research firm should provide its clients with actionable recommendations on the innovative application of research to marketing initiatives.
These guiding principles are the foundation of the full-service market research company today known as The MSR Group.
All aspects of the research process are completely self-contained within The MSR Group. Our staff of highly trained professionals closely supervises every project to ensure data purity, objectivity and research validity.
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Facility Specifications:
- 100-station CATI (computer assisted telephone interviewing) continuously supervised telecenter
- World class focus group facility
- Test kitchens
- Perception Analyzer technology
Services/Methodologies:
- APECS™
- Customer Satisfaction and Advocacy Measurement
- Moderator Concierge Service
- Web-based Research
- Advertising Creative Testing
- Competitive Intelligence Research
- Central Location Tests
- Product and Taste Testing
- Mystery Shopping
- Telephone Polling
- Qualitative Research
- In-store Intercept Interviewing
- In-depth Executive/Medical Interviewing
- Store Audits
- Mock Juries
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