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No Cows, Just the Research Answers You’re Looking For

May 22, 2014 | Julie Stackhouse Wilson

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New Pop-Up Bank Branch Unique Approach to Customer Experience

May 19, 2014 | The MSR Group

The MSR Group’s research shows bank customers still value branches and most want this option available for transactions they prefer to conduct in person. In fact, in spite of the increase in … Read More

Don’t Fall in Love with a Bad Idea

May 8, 2014 | Sara Martens

You’ve just had a great idea. A flash of brilliance, an aha-moment. It might be a product innovation, an ad concept or a break-through marketing strategy.

Some people will simply charge ahead to … Read More

Why Your Corporate Brand Matters

April 16, 2014 | The MSR Group

Your corporate brand encompasses everything your company says and does–what customers and prospects think and feel about your company, how you make decisions, your messaging strategies, the way people are treated. Unfortunately, … Read More

New Research on Mobile Banking

April 11, 2014 | Tracy Keith

Consumers continue to adopt mobile banking, but how satisfied are they and how has the addition of this channel changed the way they transact business with their bank?

We examined these … Read More

Customer Experience Champs vs. Chumps

April 10, 2014 | Joel Vaslow, Ph.D.

At The MSR Group we’re frequently asked what differentiates companies with high customer experience scores from those who score poorly. We recently took this discussion to a deeper level when … Read More

How Research Increases Success of Package and Product Redesigns

April 8, 2014 | The MSR Group

It’s simple: your employees and executives are not your customers. That’s never more important to remember than when you’re ready to go to market with a new product, package or … Read More

Your Employees Will Thank You for Caring About the Customer

April 3, 2014 | Joel Vaslow, Ph.D.

When companies work on improving customer experience, they are typically focused on retaining customers and providing financial benefit for their shareholders. However, there’s another stakeholder group that benefits from customer … Read More

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